Bass Baits & Lures

The Bio Gill Pro Swimbait is a tight-kicking, natural swimmer ideal for covering water along shorelines, weed lines, or around hard cover. It’s designed for a steady retrieve and is available in a 4” size with tournament-grade rigging right...

Introducing the new FishLab Nature Series Soft Swimbaits, the ultimate combination of softness and durability in soft plastic swimbaits. Engineered to withstand the toughest conditions, these baits feature a hybrid design with a ribbed belly and lifelike...

The FishLab Rattle Frog Pro Series delivers powerful topwater performance for bass anglers targeting heavy cover. Designed to produce loud, aggressive sound and an irresistible walk-the-dog action, this frog excels at drawing strikes even through thick...

Redesigned and better than ever, the Savage Gear Hard 4 Play 2.0 has been finely tuned to produce a natural swimming action and sharp turns that elicit violent reaction strikes. Built using a hard ABS body and finished with a semi-soft PVC...

Redesigned and better than ever, the Savage Gear Hard 4 Play 2.0 has been finely tuned to produce a natural swimming action and sharp turns that elicit violent reaction strikes. Built using a hard ABS body and finished with a semi-soft PVC...

Developed over the past two years by Mads Grosell, the Savage Gear Glide Swimmer offers anglers an ultra-realistic, easy-to-fish swimbait with a finely tuned swimming action. On a straight retrieve, the restricted V-joint causes the Savage Gear...

The Shadtron™ LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The detailed body includes accurate gill, eye, scale,...

The Megalojohn 6” swimbait has been designed by Elite Series Angler John Crews to be a durable and highly versatile bait. With its great thumping action and the capability to be used with a slow roll or a fast retrieve, you can be sure to draw the...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of...

One of the most productive big bass baits of all time, the Arbogast® Hula Popper elicits bone crushing strikes. Its concave mouth creates loud popping sounds and a bubble trail, while the hula skirt offers a seductive bit of fish attracting flash...

Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability, the...

Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability, the...