FISH307.com started in 1992 as Peace Pipe Bait & Tackle as an addition to the Peace Pipe Cottages in Bolton Landing, on beautiful Lake George, NY. As the fishing tackle business grew we changed our name to Peace Pipe Fishing Outfitters. During that time we became heavily involved in the sale and repair of downriggers and all of the equipment that is needed to be successful in downrigger fishing as well as bass and northern pike. In 1995 the internet was beginning to take hold and we decided to get in to the mail order business. We needed a name. So here is where the FISH307.com name came from.