Preparation is the key to great ice fishing. That means having the right equipment for catching fish and the right protection from the elements. At FISH307.com we have you covered. Check out our collection of ice fishing tip ups and tip up line, lures and ice rods that you'll need in order give yourself the best chance to pull up a good haul of fish. And then take a look at the portable ice shanties and shelters available, large selection of Ice Augers & accessories, as well as the high tech Striker Brands Extreme Weather Gear, to make sure you stay safe and warm on the ice.