Attractants & Prepared Baits

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks...

The electronic EChip is mounted on the pocket and provides extra attraction and the way it is mounted adds to the rotation. A toothpick holds a four to six inch bait firmly in the head of the pocket.

The electronic EChip is mounted on the pocket and provides extra attraction and the way it is mounted adds to the rotation. A toothpick holds a four to six inch bait firmly in the head of the pocket.

The electronic EChip is mounted on the pocket and provides extra attraction and the way it is mounted adds to the rotation. A toothpick holds a four to six inch bait firmly in the head of the pocket.

The electronic EChip is mounted on the pocket and provides extra attraction and the way it is mounted adds to the rotation. A toothpick holds a four to six inch bait firmly in the head of the pocket.

The electronic EChip is mounted on the pocket and provides extra attraction and the way it is mounted adds to the rotation. A toothpick holds a four to six inch bait firmly in the head of the pocket.

The electronic EChip is mounted on the pocket and provides extra attraction and the way it is mounted adds to the rotation. A toothpick holds a four to six inch bait firmly in the head of the pocket.

Bait-Pop helps all anglers catch more and bigger fish with its proven advanced scent technology, taste, Sparklscales (visual stimulator), and also helps anglers who use forward facing sonar by acting as a LIVE SONAR INTENSIFIER for your bait and line on...

HOT! The Jacob Wheeler Pro Pack 2 is Jacob's favorite picks for every angler. The #1 bass fisherman in the world, Jacob Wheeler, uses Bait-Pop for a reason... Bait-Pop helps all anglers catch more and bigger fish with its proven advanced scent...

HOT! The Jacob Wheeler Pro Pack 1 is Jacob's favorite picks for every angler. The #1 bass fisherman in the world, Jacob Wheeler, uses Bait-Pop for a reason... Bait-Pop helps all anglers catch more and bigger fish with its proven advanced scent...

HOT! The Bill Dance Pro Pack 2 is Bill's favorite picks for every angler. The fishing legend, Bill Dance, uses Bait-Pop for a reason... Bait-Pop helps all anglers catch more and bigger fish with its proven advanced scent technology, taste, Sparklscales...

HOT! The Bill Dance Pro Pack 1 is Bill's favorite picks for every angler. The fishing legend, Bill Dance, uses Bait-Pop for a reason... Bait-Pop helps all anglers catch more and bigger fish with its proven advanced scent technology, taste, Sparklscales...