Bass Baits & Lures

Walk the dog style baits have been calling us for an upgrade for a long time, and now we’ve answered. We’ve added a bottom positioned prop and clacker that give off a beguiling sputter whether twitched side to side or retrieved directly...

Designed to produce a topwater delivery in cover where traditional baits dare not venture. With heavy duty hooks, internal rattles, and hybrid construction it is engineered for fishing supremacy. Hybrid Body Construction Provides Weedless Design Free...

All fishermen & women will find the Rabid Craw to be the ultimate ned rig or trailer, as well as a deadly soft plastic companion whether on a Texas rig, Carolina rig, Drop shot or Flipping. Incredibly durable and lifelike, the Rabid Craw’s...

Break the mold of every other worm bait on the market with the Rabid Shaker Worm. Hair at the end of this worm give the fish an whole new presentation. Constant subtle action from the hair on the fall or sitting on bottom will entice a strike. Hair also...

With its unique loud popping, cupped plastic lip and its balsa wood body, the Skitter Pop can be fished in a variety of methods when fish are surface feeding. Saltwater model built heavy duty with saltwater rigging. Features Cupped Lip Painted &...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This articulated, or “broken-back” bait can be fished...

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns. Features Suspending/Neutral...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way swivel or bottom bouncer, the...