Bass Baits & Lures

The FishLab Rattle Frog Pro Series delivers powerful topwater performance for bass anglers targeting heavy cover. Designed to produce loud, aggressive sound and an irresistible walk-the-dog action, this frog excels at drawing strikes even through thick...

Redesigned and better than ever, the Savage Gear Hard 4 Play 2.0 has been finely tuned to produce a natural swimming action and sharp turns that elicit violent reaction strikes. Built using a hard ABS body and finished with a semi-soft PVC...

Redesigned and better than ever, the Savage Gear Hard 4 Play 2.0 has been finely tuned to produce a natural swimming action and sharp turns that elicit violent reaction strikes. Built using a hard ABS body and finished with a semi-soft PVC...

The Megalojohn 6” swimbait has been designed by Elite Series Angler John Crews to be a durable and highly versatile bait. With its great thumping action and the capability to be used with a slow roll or a fast retrieve, you can be sure to draw the...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of...

Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability, the...

Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top water lure. With a loud rattling chamber, spitting cup, and long-distance casting ability, the...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action. Thousands of fish later, we can safely say he got it right. Rhythmically twitch your rod tip...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to work, far casting, premium “walk-the-dog” topwater lure with great action. Thousands of fish later, we can safely say he got it right. Rhythmically twitch your rod tip...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in rigging the bait straight and top hook slot helps to hide hook point. Tail rings give bait...

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. The KVD Splash Jr. is the perfect balance of spitting, chugging and walking to entice topwater strikes. Each...

Walk the dog style baits have been calling us for an upgrade for a long time, and now we’ve answered. We’ve added a bottom positioned prop and clacker that give off a beguiling sputter whether twitched side to side or retrieved directly...