Bass Baits & Lures

With its unique loud popping, cupped plastic lip and its balsa wood body, the Skitter Pop can be fished in a variety of methods when fish are surface feeding. Saltwater model built heavy duty with saltwater rigging. Features Cupped Lip Painted &...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT™ comes in. TPE material is extremely durable and allows bait to float. Tapered, ribbed tail gives subtle action with the slightest movement.  TPE -...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in this new jerkbait that triggers fish in three ways: on...

Do you want to attract the largest bass in the lake, from a long way away, and cast a mile? The KVD Mega Dawg was designed to do all that. It’s a premium KVD-approved lure and is the BIG dawg in the KVD Sexy Dawg family by Strike King®. It is...

Designed to produce a topwater delivery in cover where traditional baits dare not venture. With heavy duty hooks, internal rattles, and hybrid construction it is engineered for fishing supremacy. Hybrid Body Construction Provides Weedless Design Free...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Double-sided ribs allow the angler to rig either side of bait to maximize usage. Hinged arms create...

Whether it’s crawled or burned the 3D Smash Tail draws the big ones in with a soul satisfying sound that begs to be crushed. • 3D Scanned Details• Loud Smash Tail• Metal Rivet Produces Enhanced Sound• Extremely Tough ABS...

Developed over the past two years by Mads Grosell, the Savage Gear Glide Swimmer offers anglers an ultra-realistic, easy-to-fish swimbait with a finely tuned swimming action. On a straight retrieve, the restricted V-joint causes the Savage Gear...

The Shadtron™ LT is a lifelike swimbait with an innovative over/under line-through harness for top or belly hook rigging. Its wedge-shaped tail creates a genuine shad motion at various speeds. The detailed body includes accurate gill, eye, scale,...

One of the most productive big bass baits of all time, the Arbogast® Hula Popper elicits bone crushing strikes. Its concave mouth creates loud popping sounds and a bubble trail, while the hula skirt offers a seductive bit of fish attracting flash...

The Bio Gill Pro Swimbait is a tight-kicking, natural swimmer ideal for covering water along shorelines, weed lines, or around hard cover. It’s designed for a steady retrieve and is available in a 4” size with tournament-grade rigging right...

Introducing the new FishLab Nature Series Soft Swimbaits, the ultimate combination of softness and durability in soft plastic swimbaits. Engineered to withstand the toughest conditions, these baits feature a hybrid design with a ribbed belly and lifelike...