Saltwater Lures

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. Tested for over two years, and has proven to be deadly on Tuna, Dolphin, Wahoo and all types of billfish. With this kind of success, it earned its place in the...

Based on the scan of a real mackerel, this lure is built very though with cross directional through wire construction to withstand brutal strikes. This exceptional twitch bait can be worked at any speed. In addition, it will glide from side to...

Salt Pro Minnow - 6-3/4" - Floating - Bone Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side...

Gulp!® Saltwater Grub - 5" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Now available in the big 8” size!Ideal on jigs or as a...

Gulp!® Saltwater Grub - 5" - PinkThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Now available in the big 8” size!Ideal on jigs or as a...

The RIPTIDE 4-3/4” Floating stickbait is an ideal surface floating stickbait for Striped Bass, Snook, Tarpon and any other inshore saltwater predator. It floats with a tail down position and has an extremely erratic side-to-side...

The RIPTIDE “FATSO” 4-1/2” is a wider body version of the renowned Riptide design. It has been made as the ultimate surface “walk the dog” lure. It features an internal rattle and is perfectly balanced for long...

Gulp!® Saltwater Swimming Mullet - 4" - ChartreuseThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Realistic head and body designHigh-action...

Available in a broad range of sizes, this jig head sports not only a traditional line tie ring mid forehead, but also a partially recessed line tie toward the nose. This offers anglers two unique methods for presenting this dependable bait to stripers,...

Salt Pro Minnow - 6" - Floating - Sand Eel  Salt Pro Minnows lures to catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic...

The Sabikis are made with real fish skin, and are available with or without mylar. Farallon Feathers are deadly on any type of bottom fish.

The Sabikis are made with real fish skin, and are available with or without mylar. Farallon Feathers are deadly on any type of bottom fish.