Saltwater Lures

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. Weight: 1 oz (0.052 kg)  |  Length: 5 in (12.7 cm) The Ahi Slayer is a light weight lure designed to run straight and dance on the surface of...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. C&H Lil’ Swimmer is a highly productive lure when used plain or combined with natural bait. Natural bait combinations include: ribbonfish, ballyhoo,...

The VERTREX MAX soft vibe is all about maximum vibration and maximum depth. It has a lifelike action that sinks level and straight, getting down to the fish faster. The deep body profile combined with finely tuned internal weights delivers a...

The CHUG NORRIS popper is super easy to pop, it hangs in the water and will not ‘pull out’ when popped. This popper is all about being easy to use, and it does not require much effort to get a big pop due to the unique body shape...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. The famous No-Alibi Trolling Feathers, introduced in 1926, are a must to millions of salt water anglers. Use them plain or rigged with natural bait. A variety...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. Has become one of the hottest selling lures we have ever created. The angled head allows the lure to sink fast and always land upright. Originally designed for...

The VERTREX MAX soft vibe is all about maximum vibration and maximum depth. It has a lifelike action that sinks level and straight, getting down to the fish faster. The deep body profile combined with finely tuned internal weights delivers a...

The GYPSEA JIG is a classic teardrop shape ideal for all jigging styles, from fast vertical jigging through to slow pitch jigging on the bottom. The wider body profile causes close to a vibrating action on the retrieve when lifted, but it also...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks.   The original SeaWitch® is the favorite of millions of sport and commercial fishermen worldwide. It is at its best when combined with natural baits...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks.   The original SeaWitch® is the favorite of millions of sport and commercial fishermen worldwide. It is at its best when combined with natural baits...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. The name “No-Alibi” has been around since 1926 and is synonymous with lead-head feather lures. The No-Alibi Pro Series heads are coated with...

The CHUG NORRIS popper is super easy to pop, it hangs in the water and will not ‘pull out’ when popped. This popper is all about being easy to use, and it does not require much effort to get a big pop due to the unique body shape...