Saltwater Lures

The GYPSEA JIG is a classic teardrop shape ideal for all jigging styles, from fast vertical jigging through to slow pitch jigging on the bottom. The wider body profile causes close to a vibrating action on the retrieve when lifted, but it also...

The GYPSEA JIG is a classic teardrop shape ideal for all jigging styles, from fast vertical jigging through to slow pitch jigging on the bottom. The wider body profile causes close to a vibrating action on the retrieve when lifted, but it also...

The CHUG NORRIS popper is super easy to pop, it hangs in the water and will not ‘pull out’ when popped. This popper is all about being easy to use, and it does not require much effort to get a big pop due to the unique body shape...

The STREAKER JIG was designed for deeper water and to sink quickly and get worked at a medium to fast retrieve speed. The erratic action triggers a reaction bite from predators, and the long slender design, with a slightly flat back allows for...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. Weight: 6 oz (0.17 kg)  |  Length: 8 in (20.3 cm) Smoke Rattle & Troll Feather is the same size and shape as the Super Magnum. Its 6 oz head is...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. A combination of the famous Lil’ Stubby head and the Lil’ Bubbler. The Stubby-Bubbler has additional holes in the head which gives a bubble trail...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. The C&H Smoker Choker is a proven tournament winner. This lightweight lure has a luminescent head that glows in low light conditions. Works great...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. This lure catches anything that swims! The Lil’ Stubby is deadly - plain or rigged in front of live bait - and has proven deadly on all game fish. Use...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. The Tuna Tango was designed to run straight and deep. With the weighted head, the Tuna Tango is ideal for use in rough sea conditions and higher speeds. The...

The CHUG NORRIS popper is super easy to pop, it hangs in the water and will not ‘pull out’ when popped. This popper is all about being easy to use, and it does not require much effort to get a big pop due to the unique body shape...

The unique shape and original design of the RIDGEBACK JIG creates an exciting new jig action. It can be worked as a slow pitch jig with a flick of the rod tip or worked fast as a high-speed jig. The unique angled head design creates an erratic...

The unique shape and original design of the RIDGEBACK JIG creates an exciting new jig action. It can be worked as a slow pitch jig with a flick of the rod tip or worked fast as a high-speed jig. The unique angled head design creates an erratic...