Berkley

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Fortified with Gulp! flavor bits Pre-formed...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Berkley trolling hard...

HighJacker Saltwater Pro Pack Kit - 100 Berkley® combined the best-performing Berkley® HighJackers in a convenient 3-lure pro pack. This saltwater lure has been refined to deliver the...

J-Walker 100 Saltwater - Black GoldWhether you are a weekend warrior or a seasoned pro, this classic topwater lure is designed to deliver explosive topwater action. Berkley® J-Walkers features a...

J-Walker 120 Saltwater - Black GoldWhether you are a weekend warrior or a seasoned pro, this classic topwater lure is designed to deliver explosive topwater action. Berkley® J-Walkers features a...

J-Walker 120 Saltwater - HD Pilchard Whether you are a weekend warrior or a seasoned pro, this classic topwater lure is designed to deliver explosive topwater action. Berkley® J-Walkers features...

J-Walker 120 Saltwater - HD Pinfish Whether you are a weekend warrior or a seasoned pro, this classic topwater lure is designed to deliver explosive topwater action. Berkley® J-Walkers features...

The Berkley® Jar Bait Folder is designed with the trout and panfish angler in mind. I deal for PowerBait®, dough bait, Gulp®, and Gulp Alive™ jar baits. The Jar Bait Folder is an...

Jordan Lee x9 Flame Green Braid - 100lb - 219 yds - X9JB330100-GGBerkley® x9 Braid is a conventional braid using 100% PE fibers. 8-stranded braids are popular, and Berkley® x9 takes it to another...

Efficiently manage all your soft baits with the Berkley® Max Capacity Bait Notebook. Everyday anglers will get it all; performance, value, selection and new products that make fishing more...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with proprietary Honey Comb Technology for...