Berkley

Choppo Saltwater - 105mm - BoneWhether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley®...

Get your bait to where the fish are with the Berkley® Line Counter. Accurate fishing depth monitor One-touch quick line set-up lever Automatic line release with adjustable pressure to...

Fillet your catch with ease using the ergonomically designed Berkley® electric fillet knife with precision ground blades. 6 and 8 inch stainless steel blades resist corrosion Side release...

The Berkley Fusion1 Tungsten Jigs are compact, versatile jigs that pair with your favorite soft plastics. High density tungsten allows for a smaller profile to entice light biting fish,...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with...

Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the strike zone by 400 times, which...

Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the strike zone by 400 times, which...

Berkley Gulp! Ice! outfishes live bait in head to head field tests, truly making Gulp! Ice the next generation in soft bait. The extreme scent dispersion expands the strike zone by 400 times, which...

Gulp!® 6" Grub - Fire Tiger The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

Gulp!® 6" Grub - Grub WhiteThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Ideal on...

Gulp!® 6" Grub - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:Ideal on...

Gulp! Alive! is the next generation in Gulp! technology. To fish it looks alive, feels alive and tastes alive! Gulp! Alive! baits are natural shapes, and used bait may be returned to the bucket for...