Attractants & Prepared Baits

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great replacement for natural livers Expand your strike zone with Gulp! scent dispersion Loaded...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Great replacement for natural livers Expand your strike zone with Gulp! scent dispersion Loaded...

Gulp! Alive!® powerful fish attractant. Simply add ReCharge to Gulp! or Gulp! Alive! bait to increase effectiveness. Add ReCharge! to Gulp! and Gulp! Alive! bait to increase effectiveness Perfect for filling Gulp! Alive! Bait Management...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Berkley trolling hard baits have continued to cash countless checks in Walleye...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling hard baits have continued to cash countless checks...

Strike-Lite In-line UV lights, 2 pack.  This line light can be used in a fishing line.  It is ideal for ice fishing, jigging or trolling.  Turns on by pushing the colored button. Three light modes - push once for fast blink, twice for slow...

Strike-Lite adhesive UV lights, 2 pack.  Features waterproof 3M adhesive that will stick to any flat surface.  Turns on by pushing the colored button. Three light modes - push once for fast blink, twice for slow blink, three times for steady...

Smelt-Rite & Fat Sauce Assortment contains one of each; Smelt-Rite Smelt Oil - 2oz bottleSmelt-Rite Alewife Oil - 2oz bottleFat Paste Smelt Oil - 1oz jarFat Sauce Smelt Oil - 2oz bottleFat Sauce Crayfish Oil - 2oz bottle  

2oz bottle of Fat Sauce Crayfish Oil. The attractant scent you are looking for.