Trolling Lures & Rigs

The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...

The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...

The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...

The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...

Slightly narrower for its similar length to the Herring Dodger, the Jensen Dodger will tolerate faster speeds preferred by anglers in the Great Lakes. It swims with a sharp side-to-side snap that...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. Weight: 16 oz (0.45 kg)  |  Length: 9 in (22.8 cm)  |  Length: 16 in (40.6 cm) Mister Big was designed...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. L Weight: 16 oz (453.5 g), Length: 16 in (40.6 cm)XL: Weight: 25 oz (708.7 g), Length: 16 in (40.6...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. This all-time favorite lure, the C&H Jet Head, has a chrome head with extra holes that produce a stream...

Due to continuing supply chain issues, some orders for Billy Baits may be delayed 4-6 weeks. This lure catches anything that swims! The Lil’ Stubby is deadly - plain or rigged in front of live bait...

The 2300 series Roto Chip bait holders are for baitfish 4 to 5 inches long. The diagonal fin on this series is 1/2 inch high. The rear hook is set so that it rides at the tail of the baitfish. The...

Roto Chip Baitholder Size 1 small. Ideal for baitfish in the size range of 2" to 2 1/2". The head is 1/2" wide. The 1/4" high diagonal fin on the back gives the bait an ideal erratic rolling action...

The electronic EChip is mounted on the pocket and provides extra attraction and the way it is mounted adds to the rotation. A toothpick holds a four to six inch bait firmly in the head of the pocket.