Hard Baits

Johnny Darter is designed to trigger reaction strikes from top predators. Built with an internal rattle, plastic fin, and proper weighting, the Johnny Darter will dart erratically with maximum side-to-side action. Equipped with a...

Blade baits have quite the following, whether on a cast and retrieve or vertical jig. The Johnson ThinFisher is equipped with an easy-change snap, sonic rattle chamber, and black nickel hooks targeting freshwater fish species...

High Action Ice Fishing Lures: Dynamic Lures has produced one of the most versatile Ice Fishing Lures on the market. With its hollow construction, Dynamic was able to create the perfect combination of sound and action that anglers depend on in the...

The NEW Eurotackle Z-Viber Micro is here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungsten weight system, this bait will sink as fast as your average tungsten ice jig. This tiny bait is an...

The NEW Eurotackle Z-Viber Micro is here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungsten weight system, this bait will sink as fast as your average tungsten ice jig. This tiny bait is an...

The NEW Eurotackle Z-Viber Micro is here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungsten weight system, this bait will sink as fast as your average tungsten ice jig. This tiny bait is an...

The NEW Eurotackle Z-Viber Micro is here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungsten weight system, this bait will sink as fast as your average tungsten ice jig. This tiny bait is an...

The NEW Eurotackle Z-Viber Micro is here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungsten weight system, this bait will sink as fast as your average tungsten ice jig. This tiny bait is an...

The NEW Eurotackle Z-Viber Micro is here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungsten weight system, this bait will sink as fast as your average tungsten ice jig. This tiny bait is an...

The NEW Eurotackle Z-Viber Micro is here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungsten weight system, this bait will sink as fast as your average tungsten ice jig. This tiny bait is an...

The NEW Eurotackle Z-Viber Micro is here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungsten weight system, this bait will sink as fast as your average tungsten ice jig. This tiny bait is an...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

Kenders T-Rip was designed for balance and density. With its 97% Solid Tungsten Core, these little rip baits pack a punch for their size. Also built into the T-Rip is a sound chamber for that next level attraction. Realistic micro surface textures fill...

The Paralyzer is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with our Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and...

The Coconut Crab  is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with our Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding...

The Bernie is a new style of soft baits that are 10 times tougher and last longer than the competition. Designed for panfish, this bait is infused with our Donkey Sauce proprietary formulation of amino acids and proteins that trigger feeding and...

Magic Man’s baby brother, this little fella’s got the voice and moves you want when the water’s clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft...

The Rattlin’ Puppet Minnow® brings the noise with a glass rattle and audible carry through water, all without killing its famous action. Anglers have long noted the benefits of vibration and additional sound in their baits, as fish cue on...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

The Magic Man's Baby Brother, this little fella's got the voice and moves you want when the water's clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals...

This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will attract gamefish from a distance, while the glow will...

This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will attract gamefish from a distance, while the glow will...

This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will attract gamefish from a distance, while the glow will...

This 13 Fishing Flash Bang Jigging Rattle Spoon gives you an edge over other spoons on the market with its integrated rattle chamber and glowstick. The rattle chamber emits a high pitch that will attract gamefish from a distance, while the glow will...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...