Strike King

Kevin VanDam has helped to create the perfect all-around spinnerbait: the Strike King® KVD Finesse Spinnerbait. Chief among its features is a smaller, redesigned Perfect Skirt® with natural...

The KVD 100 Jerkbait is a shallow running, darting jerkbait that shines in conditions when larger baits might be too much for the fish. Featuring a slim, minnow-shaped body and precisely engineered...

The KVD 300 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium black...

The KVD 300 Deep Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of our proprietary weight transfer system for increased castability, with 3D eyes and premium...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plastics Ocho's smooth beveled sides reflect light...

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softest, saltest plastics ever! They also feature...

KVD Perfect Plastics by Strike King® are simply the BEST soft plastic lures on the market, in our humble opinion! Their exclusive blend of ingredients makes them the softest, saltiest plastics...

Kevin VanDam and his fellow pros have come up with the liveliest hollow-bodied topwater bait yet. There isn't much the Strike King® KVD Popping Perch can't do to execute your topwater strategy...

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. The KVD Splash Jr. is the perfect balance of spitting,...

Designed by Kevin VanDam to have a slender modified flat side for erratic thumping action with a body size similar to the KVD 1.5 Squarebill. The KVD Splash is the perfect balance of spitting,...

The patented Lil’ Ledge Spoon by Mark Rose is a new type of jigging / flutter spoon with a random erratic side-to-side, shimmering, spinning motion that drives fish wild. The built-in swivel...

Strike King® has teamed up with Wally Marshall, Mr. Crappie®, to bring you a high-end line of crappie baits called the Mr. Crappie Joker. The Mr. Crappie Joker features a solid body with 3...