Rapala

Rapala Glow Pick with UV Light Use it, and you'll soon be wondering how you ever got along without it. The Rapala® Glow Pick with UV Light is a 2-in-1 ice fishing multitool like no other. This...

Perfectly balanced, the Husky Jerk can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, painted or glass patterns...

Makes fast and safe work of removing deep-set hooks and lures from toothy critters’ mouth. Features: Strong spring and wide gap for safe removal. Durable stainless steel construction.

Makes fast and safe work of removing deep-set hooks and lures from toothy critters’ mouth. Features: Strong spring and wide gap for safe removal. Durable stainless steel construction.

Lip-Grip Cull Tags Six-piece culling system that allows easy management of your catch. Culling system permits quick identification of fish to be released for maximum total weight...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise disinterested gamefish. This...

Pedestal Tool ComboPedestal Tool Holder, 6-1/2" Fisherman’s Pliers and Super Line Scissors.WARNING: This product can expose you to chemicals which are known to the State of California to cause...

Keeps your hooks in top notch condition in the field with this convenient hook sharpener. Neck lanyard keeps it ready for quick honing to ensure premium penetration into tough fish. Retractable,...

Lightweight retactable ice skimmer extends from 15" to 34", eliminating the need to bend down. The fold-in scoop maximizes your storage space. Comes with adjustable wrist lanyard for easy gripping...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. Rapala has perfected the natural minnow action in...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that triggers...