Rapala 29” Giant Lure - Firetiger

29" versions of the Original. Packaged in giant Rapala® style cartons with legend story. 29" Version Rapala Detail Packaged in Rapala Box

Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish after fish. Available in the most popular colors and sizes...

Musky fisherman know Mepps® makes quality and proven fish catching lures. The Mepps® double Blade Musky Flashabou continues this tradition with twice the flash and vibration. Tandem treble...

The Berkley® Fusion19™ Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Jig can be fished vertically over structure or for suspended fish...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live...